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About Carlo Oliveri

WELOVE brand partner Carlo Oliveri is a global session stylist who has created his own colour line using the best ingredients. He has worked with the biggest brands in our industry and educates his own brand.


During the 2020 lockdown, Carlo created his luxury beauty brand 100% made in Sicily. The range consists of professional products for healthy hair that allow you to live a Mediterranean experience.


“My brand tells a love story: Love for my land, love for my family, love for my grandmother and love for nature.”


Mediterranean colours, sounds and scents have inspired every product, from the selection of ingredients for the formulations to inspiration for hair colours.

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The Infinity Complex



Rich in Oleic Acid, Linoleic acid, Vitamin E ,Vitamin B, Phytosterols and Antioxidants, Almond Oil has an anti-ageing function by promoting tissue regeneration and giving elasticity to dry hair, preventing damage.



With an exceptional level of Omega 6 and Omega 3 essential fatty acids and Tocopherols , Prickly Pear is one of the most precious oils to help regenerate the hair fibre from the inside out, giving maximum hydration and elasticity.



Rich in Vitamin C, B Vitamins and essential minerals, lemon extract has a very strong anti-ageing function by promoting the absorption of nutrients contained in cosmetic formulations, preventing damage caused by free radicals and air pollution.



A precious phytocomplex with a high percentage of Oleuropein, Tyrosol, Rutin and Hydroxytyrosol. Olive Oil extract has a strong anti-ageing function by giving extreme strength to the hair, preventing damage and promoting the longevity of the colour.

Lemon Tree
Hydra Repair

100% Made in Sicily with love

Vegan Formula


Up to 93% ingredients of natural origin

Enriched with Infinity Complex

Extra concentrated formula including Jasmine, Almond, Olive and Pistachio oils

Exclusive fragrance created with a Tuscan laboratory

Soft touch bottles

86% sugar cane packaging to reduce ecological impact

100% recyclable packaging

 Colore Mediterraneo

Inspired by the colours of Sicily​

Vegan Formula

No ammonia

Up to 90% of natural ingredients

Enriched with Infinity Complex

PPD free

Paraben Free

Resorcinol Free

Gluten Free

37 permanent shades

9 permanent shades in 10 minutes

6 Intensifiers

2 toner demi permanent

1 clear


Intense Shades


Turns 37 shades into thousands

Carnelian shade uses pure orange molecule, not red and yellow mixed together like other colour brands 

Emerald shade uses pure molecule, not blue and yellow mixed together like other colour brands

Can be intermixed with everything in the book to give the hair artist total control

Clear shade can be used to slow down the toning process , add a gloss , give a small amount of lift and intensifies the base on a level 7

Rilevatore Di Luce

A vegan line of developers designed by Carlo Oliveri 


Polvere Di Luce

Ammonia free bleach that lightens up to 9 levels of lift

For more information about Carlo Oliveri products, please email

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